Well, it’s been almost a year since I mentioned Old Dutch Beer on this blog, so here’s a long overdue frosty serving of my Dad's favorite beer.
It’s an ad that appeared in the Lorain Journal on August 29, 1969 – 50 years ago today.
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It’s an ad that appeared in the Lorain Journal on August 29, 1969 – 50 years ago today.
It’s an interesting campaign. Market research must have shown that Old Dutch was popular with a lot of people’s fathers and/or grandfathers in Northeastern Ohio. Thus the shaming tone of the ad copy.
However, I don’t think the tactic worked then, and it certainly wouldn’t work now. Beer drinkers (except for me, of course) are more particular than ever as to what they pour down their gullet, in this era of craft brews.
Note that the Old Dutch ad makes a sly reference to our old pal Mabel of Carling’s Black Label Beer fame, with the unfair observation that some people choose their beer “because some pretty girl winks at them over the tube.”
However, I don’t think the tactic worked then, and it certainly wouldn’t work now. Beer drinkers (except for me, of course) are more particular than ever as to what they pour down their gullet, in this era of craft brews.
Note that the Old Dutch ad makes a sly reference to our old pal Mabel of Carling’s Black Label Beer fame, with the unfair observation that some people choose their beer “because some pretty girl winks at them over the tube.”
But while Old Dutch Beer is long gone, Black Label is still around – and that’s what’s in my fridge right now.