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| 1969 version of the logo |
It was a discount department store chain, based in Ohio, with an outlet across from Midway Mall on Midway Boulevard. (Marc’s uses part of the former Gold Circle building.)
Gold Circle was similar to Hills Department Stores, Kmart or Walmart. It was a division of Federated Department Stores.
Here's the Journal article from September 13, 1969 announcing the new store. (The photo is of a store in Columbus.)
Gold Circle was great because, like Walmart today, it had everything you needed – all in one store. Perfect for lazy shoppers like me.
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| 1975 version of the logo |
According to the Gold Circle Wikipedia entry, Federated Department Stores was sold in 1988. The new owner consequently liquidated the Gold Circle stores. A few converted to other store brands, including Kmart or Hill’s.
Today, Walmart and Target continue to serve the shoppers that once patronized Gold Circle. Ironically, Target’s bullseye logo is vaguely reminiscent of Gold Circle.
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| The Columbus store shown in the Journal photo in 1989 |