Plymouth Ad – October 29, 1956

Here’s a great, full-page ad promoting the new Plymouth models that ran in the Lorain Journal on October 29, 1956. The idea of that ad is that Plymouth was three full years ahead of its competition in terms of the engineering and styling of its vehicles.

It’s really a bold design for an American ad at that time. (I know because I had to study that kind of thing when I took Industrial Design classes at Ohio State.) The ad has somewhat of a modern European flair – which Plymouth obviously hoped the reader would transfer to the perception of its cars.

Anyway, I’ve mentioned on this blog how susceptible I am to advertising. I’m beginning to think my parents were too, because it wasn’t too long after this ad when they purchased a 1958 Plymouth Savoy.

I wrote about that car (which my siblings and I later compared to the Batmobile) here.

It wasn’t long, however, before my parents switched their allegiance to Oldsmobile and later, specifically the Cutlass.