If you’re a fan of the various home remodeling shows on television, you know that the ‘big reveal’ at the end is the highlight of the programs, where everyone oohs and aahs over the changes that took place (hopefully for the better).
Well, decades ago, the 'big reveal’ concept also applied to the annual unveiling of eagerly awaited new car models.
Of course, giving consumers a new look at the latest version of their favorite vehicle is still a big thing. The enduring popularity of the Cleveland Auto Show is testimony to that.
But back in the 1950s, the process was done in a more quaint manner – in this case, a newspaper teaser campaign designed to get the potential buyer into the local showroom.
Below are a few of the ads that were part of the Chevrolet campaign back in late fall 1950. The tall format and use of cartoons was designed to attract attention and build anticipation. The first ad appeared in the Lorain Journal on November 30, 1950 and the second on December 5, 1950.
