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Kroger Ad – June 3, 1963

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The Kroger Company is the "largest supermarket operator by revenue' in the United States – yet the closest one to the Lorain/Vermilion area is in Sandusky. Why? I don't know. There are also outlets in Port Clinton, Fremont, Mansfield, and Tiffin – but not in Cleveland. There are various theories why.

The company did announce in 2022 that it was going to build a fulfillment center in Cleveland, but it would be part of a delivery-only network. So it might be possible to go Krogering online in the near future. But don't expect a standalone store any time soon.

But sixty years ago, Kroger still had a major Northeast Ohio presence. There were three stores in the Lorain area: at the Lorain Plaza Shopping Center; in the Shoreway Shopping Center in Sheffield Lake; and at the O'Neil-Sheffield Shopping Center.

The ad above, which appeared in the Journal on June 3, 1963, has a nice barbecue theme, with a fun piece of clip art showing a typical 1950s nuclear family. 

Dad's got his chef's hat on as he grills thick, juicy steaks on his brick, backyard grill; Mom's got her best summer dress on as she brings the tossed salad; and Junior's pouring the no-doubt freshly squeezed lemonade. (Hey, I posted a great recipe for real lemonade back here.)

Sales items in the ad (and there aren't many) include the famous Kroger Tenderay steaks; fresh mushrooms for the steaks; California oranges; and (appropriately enough) Kroger Sliced White Bread.

Extra TV Stamps (hey, where's Toppie?) and the promise of a 'fabulous Melmac offer round out the ad. My mom must have done some Krogering in the 1960s, because those Top Value Stamps that I remember pasting in books had to come from somewhere!


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