And here's another promotional package – and an ambitious one at that: The Journal's Hawaiian Adventure. The full page ad from the June 6, 1963 Journal above describes the trip to Hawaii.
As the well-written ad copy notes, "Make your vacation of 1963 one that pulsates with life, providing joy today and cherished memories tomorrow.
"You just mustn't miss seeing the one and only island state – the fiftieth of our great nation. On your approach by air Hawaii has the appearance of green jewels sparkling in the blue Pacific.
"This is the summer to look at, taste, feel, smell and love lovely Hawaii.
"And the way to go is to join The Journal's Hawaiian Adventure, a conducted tour that will take you just about everywhere that is anywhere in Hawaii, a magic carpet expedition designed to provide you the fullest enjoyment while freeing you from the troubles, problems and petty annoyances of traveling."
This small Lorain Travel Bureau ad, which appeared in the Journal on June 4, 1963, provides a little more detail.
The 14-day trip had the price tag of $785 plus tax. In today's greenbacks, the $785 converts to about $7,800. It seems like a lot, but according to various online travel websites, the average cost of a trip to Hawaii today for one person for one week is about $4,000 – so maybe the Journal's package wasn't so bad.
I've never been to Hawaii. It's not on mu bucket list or anything but I suppose it should be because of all that I've heard from friends and co-workers who have been there.
In the meantime, I'll have a glass of Hawaiian Punch and head down to Main Street Beach here in Vermilion.