Sugardale Cold Cuts Ad – April 15, 1964

No, not about Hamlet, the cheery porcine Sugardale ad mascot. I'm referring to just how much America's eating habits regarding lunch have changed over the last sixty years.

Back in the 1960s and 70s, Mom always bought a lot of lunch meat each week at the grocery store, or Lawson's. Lunch was always a sandwich for Dad and us kids, with an incredible selection of lunch meat to choose from: bologna (or baloney if you prefer), hard salami, olive loaf, pickle and pimento, Canadian Bacon, beef log, chicken loaf (a loaf of chicken?), chipped chopped ham, very crumbly corned beef slices, souse, and Dutch Loaf.

The Sugardale ad above has a more limited selection in its pre-packaged 'cold cuts' (a term Mom never used): bologna, pickle and pimento loaf, and Berliner. 

Berliner?

I had to look that one up. The German Butchery website says it is 'a mildly flavored fully cooked German cold cut made out of finely minced pork. And the Pendle Hill Meat Market website describes it as 'a traditional German sausage made with a blend of pork and beef. Finely ground and seasoned with a savory blend of spices.' Strangely, both companies are located in Australia. Hey, I thought they ate Vegemite sandwiches Down Under.

Fast forward to the 2000s, and it's generally accepted that lunch meat is somewhat unhealthy. This Cleveland Clinic article tells the sad tale of how processed meats are high in calories and low in protein. (Conversely, the Sugardale ad boasts that the company's meat products 'give you a new way too put Protein Glow in your lunches.)

And sandwiches seem to have lost their appeal these days, perhaps due to everyone trying to cut their carbs. Most people I know seem to bring leftovers for their mid-day repast. As for me, I tend to have a light lunch of Cup-a-Soup, although a sandwich made of lunch meat sounds pretty good right now.

Perhaps by the power of suggestion, this blog post will usher in a glorious comeback for cold cuts in the Lorain County area.