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Pick-N-Pay Ad – August 4, 1954

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Have you had a chance to enjoy some of the fresh local produce available? Our close proximity to so many fruit and vegetable stands is one of the joys of living in Lorain County.

I've enjoyed some excellent Fenik's Sweet Corn a few times – most recently yesterday – as well as some of their tomatoes, which I use in BT Sandwiches (hold the lettuce). I picked up a melon there on Sunday too. It's funny, but although my parents loved watermelons (with salt sprinkled on it), I can take them or leave them.

I had some really great peaches from Bergman Orchards out on Route 53 near Port Clinton. I also picked up a fantastic melon there that I hadn't had before. I think it was a Little Sweetie. Boy, was it good. I wish it had been bigger, but that would have defeated the whole point of it being small and loaded with flavor!

With all of the stands selling melons these days, I though it was odd to see them as the focal point of this Pick-N-Pay ad that ran in the Lorain Journal back on August 4, 1954. But I guess supermarkets (which were still in their relative post-war infancy back then) hadn't latched onto the 'buy local' marketing gimmick yet.

Hey, I like the idea of serving a scoop of ice cream right in the middle of a melon half!

I guess the Coit brand was pretty well known. Here's a vintage label.
Elsewhere in the ad, note the Western clip art, especially the cowgirl admiring the Chuck Roast. It was all a tie-in with the upcoming Gala Western Horse Parade at the O'Neil-Sheffield Center. The parade was the kickoff event for the All Western Horse Show to be held at the Lorain County Speedway that weekend. The article below from the Lorain Journal of August 7, 1954 explains.

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